I’ve been asking myself more and more lately if Facebook is the Next Myspace. I hear the same from others and I realize I’m not alone. I’ve had several friends deactivate their Facebook accounts in exchange for other social media platforms. They seem to be doing well. No regrets. Haven’t come back. I think the majority of my Facebook friends, however, just aren’t posting as often.
Or, if they are, their posts are simply hidden or not visible. It’s really a crap shoot, to be honest. All I know is I don’t like the changes, and more and more I find myself logging onto Facebook, leaving and feeling empty. Wow, that sounded dramatic. But I think you know what I mean. I don’t find much benefit to using the platform anymore. So why bother?
Is Facebook the Next Myspace?
It doesn’t do what it was intended to do (when I first joined 10 (!!!) years ago in 2004), keep me in the loop with friends and family. And when I post I often receive little to no response. I can’t tell if my posts are that awful (unlikely) but more so that Facebook is hiding, moving or controlling in some manner what I’m posting on there.
I’ve been an avid Twitter user now since about 2009, so I’m continuing to grow my following there. Lately I enjoy using Instagram the most, followed by Pinterest for saving “must reads” and “must do” projects I come across. As recently as a few months ago I debated creating and publishing a Facebook page for my blog and/or writing business. I drafted the page but today it sits unpublished.
Why? For one, the changes I mention above. I also read a convincing post by fellow writer Dianna Huff on why she was shutting down her Facebook Page, and now just this week I read about how having a Facebook Group instead of a page may be a more viable option for larger communities. I keep hearing more and more from bloggers with Facebook Pages that their pages are dead and dying, interaction is minimal and they are questioning if the effort is even worth their time any more.
I don’t have a group large enough to support a group, so in the meantime I plan to spend my time on cultivating and creating an email list. I would like to improve the offering for the email list here on my blog (click here to sign up to receive posts in a weekly digest), and create a brand new list for my writing business. Stay tuned for more information on both.
I don’t plan to deactivate my Facebook account but I’m really starting to limit my use. I have it set so I still receive notifications for that rare message, post notification or event invite. The irony? I still sometimes post my blog posts on Facebook. Can’t shake the habit.
All this being said, I think Facebook is still a viable platform for some brands, the larger ones, the physical space business owners who need a presence on the platform and even online shop owners who sell tangible goods. But for people selling a service, or brand, it’s just not working so well anymore. Did it ever work?